Creating a banner with significance can be more difficult than sending just sending e-mail to your favorite banner printing company. At the back of a straightforward and comprehensible message you have to pick a font to match. This can be delicate. No one wants to read a lengthy text, so the letters must be friendly. There are a small amount of do’s and don’t for the fonts in banner ads.
BEST FONTS TO USE IN BANNERS
Arial is the most widespread font to use in banners. It is basic and effortless to read. But if you gave a long text it’s not the correct font for you.
Impact is a bold lettering font similar to Arial, but narrower left to right. As an alternative Impact allows you to put in more text just as easy to read.
The Ballon font gives the sensation of being in a party. The lighthearted look and the bold letters makes this font the choice one for children banners or celebration.
Times New Roman is for less vital parts of the text. Draw attention to the title and continue the text with this font to force the attention to the heading.
WORST FONTS TO USE IN BANNERS
Comis Sans is considerate as a childish font. It is amazing for children and kindergarten, but it should be avoided in business promotion as it can imply a lack of professionalism.
Script fonts include a wide range of fonts with a cursive handwriting appearance. These fonts simply look old and should be obviated at all cost as they are hard to read. You want your public to distinguish your company name, not to barely be able to read it.
CREATIVE USE OF FONTS IN BANNERS
Always search for a new, creative and, in some way, peculiar form to rearrange the typography that is the main element in banner ads.
MOVEMENT IS THE KEY TO GRAB ATTENTION WITH BANNERS
ZD Net (a popular US Site) just conducted a study and found that animated ads generated 15% higher click-thru rates than their counter parts, motionless banners, it was found that in some situations they were as much as 40% higher. Together with a clever but witty message and a fitting design this form of advertising can work splendidly. As a retailer of Ultra High speed Internet Access found out, combining a basic animation consisting of two scrolling bars filling up awfully slowly, together with a powerful but basic message to make it go faster, ‘Click Here’
AUDIENCE INVOLVEMENT WITH BANNERS
The customer has to come to you when looking on the web.. the most excellent way to achieve this result is request your target market either him or her to partake in some activity carried on at your site. Maybe a Game, Quiz, Give-away, work on the basis that people like to play games. Simple games such as stairs and snakes have been found to grow the incentive click-through rates. Though, competitions have been found to present virtually no incentive and actually should be avoided.